This data can be easily collected via a form the client fills out. In other words, building an e-commerce database to store a customers orders (numbers and items) and their preferences (“soft” or emotion-based things) is simple.īy adding fields associated with a customer, you can keep track of their birthday (for a special note, gift or discount), and what their preferred color or flavor of product is. Because of the nature of how Airtable can visualize data, it’s easy to store both quantifiable and qualifiable data in the same space ( click here for a podcast episode we did that shared more about those two words in Airtable). This has led to reduced error across the board and more time to focus on bigger-picture elements of the business.Īdding a Personal Touch to Interactions, with AirtableĪnother great use for Airtable in the e-commerce industry is building out a client tracking system to add a personal touch to interactions. Integrations only added an additional layer of power into their e-commerce powerhouse, and using tools similar to those below (see Tools section) they were able to further automate their “Central Repository” to make the process seamless. The company also uses the different views and filters built into Airtable to easily see when a personal touch could be added to their interactions with customers, and track whether a team member has done that outreach and when it took place. This format is easily recognized by their order fulfillment platform, and allowed them to save days worth of data entry, because it all happens centrally, automatically. They set up a form that embedded on their website to allow customers to input their information, then the information automatically populates a relevant table in Airtable. Pali Sandals uses Airtable primarily to serve as a central location to store order data for their e-commerce storefront. The Best E-Commerce Use-case Examples for Airtable Pali Sandals: Using Airtable as a “Central Repository” There are multiple ways people are using it. We understand that any guide would have to be a 1000 page book to cover all of that, so instead we’ve opted to share some of the most important uses you can start doing right away. On a high level, Airtable can be used in your e-commerce business to capture and store data from your shopping cart (pre-and-post purchase), gathering and storing customer reviews, keep an inventory of what you have available (including images, product copy and real-time inventory counts), track ad spend and optimization, track email marketing efforts, and more. With Airtable being such a versatile tool, the immediate next question is “how do I use it for e-commerce?” In this guide we’ll dive into each aspect of how it can be used, including use-case examples, premade bases for e-commerce, tools and products made to support it, Airtable gurus, tutorials and walkthroughs, and finally communities you can join to get started quickly. This guide will show you both the potential of Airtable for professionals in the e-commerce world, and share exactly how to get started with it. Because of the capability of the Airtable tool, exciting new opportunities abound in bringing the two together. While Airtable is a relative newcomer to the app world, e-commerce has been around since the internet was born. Designed to be the “ Lego of software,” Airtable provides a framework for both storing and displaying data in a variety of ways, and building app-like functionality without the need for code. What is Airtable? What does it have to do with c-commerce?Īirtable is an all-in-one database app.
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